In a deal that will see people who take pills even if they do not want it separate, Research In Motion is now giving away a free playbook for Enterprise buyers the latest version of its BlackBerry server software. This is the latest move by RIM in its attempt to take her pills in the hands of troubled users.
When we say Research In Motion (RIM) is now struggling giving away its playbook tablet free, we do not mean that Mike Lazaridis has taken to standing outside his office in Waterloo, Ontario distribution of equipment for pedestrians (no, it hasn’t quite come to that).
The latest offer is aimed at business users, and RIM sees a playbook thrown at 16GB free for everyone who upgrades to RIM’s BlackBerry Enterprise Server (BES) v5 between now and the end of December. BES is mobile server management software designed to increase mobile worker productivity and reduce the burden on help desks.The move is the latest in a series of offers and incentives from the Canadian maker of tablet beleaguered try to get it off store shelves and in homes and offices.
Earlier this week Best Buy playbook price cut to $ 199 from $ 399 for the holiday season, while RIM late last month began running a buy-two-one-free campaign for business users.
Back in September when it began offering employees tablet for Canadian cell phone carrier and a long time business partner Rogers with a discount of as much as 50 percent. It is not known how many took the offer.It is fair to say that in terms of playbook is concerned, it looks grim for RIM. At its launch in April, comments were largely underwhelming and certainly, consumers can not keep their eyes off the Apple iPad.
Lack playbook native e-mail, messaging and calendar apps confused many who had been looking forward to the release tablet. A long-awaited OS update to fix this issue should have been available recently, but now will not appear until early next year.These and other issues have resulted in only shipping company in the quarter, 200,000 units of its latest, a drop in the ocean compared with sales of iPad, which numbered in the region of 11 million in the last quarter of Apple.